What makes this place unique? Phoenix Athletica is a hybrid fitness studio providing fitness and nutrition coaching. Our uniquely individualized programming is tailored to give you the best results possible! We offer the most evidence based personal training with a friendly and affordable approach. What can first time customers expect by attending? We specialize in individual fitness programming and specialty group class programming. Our focus is on fostering individual improvement based on the principles of better movement with the foundations of balance, stability, strength, and overall well-being.