How Siro is using Wellhub to offer benefits that actually pull their weight

In New York’s talent market, benefits can’t just look good on paper. They have to earn their place.

For Siro, a high-growth startup based in New York City, that reality is especially clear. The company is behind “Recording Intelligence for In-Person Sales,” a solution that uses AI to automatically record, transcribe, and analyze face-to-face sales meetings, giving sales teams immediate feedback, coaching recommendations, and sharper insights to help their businesses grow.

As Siro scales, the team is not only focused on building a powerful product. They are also building a culture where people can do their best work without leaving their wellbeing behind.

“I think as an employer, we ask a lot of our employees,” said Mila Sheeline, Operations & People at Siro. “And it’s really important to also acknowledge that they’re not entirely work. We want them to take care of themselves outside of work. And part of that is also if you’re taking care of yourself outside of work, you can bring your best self to work.”

That belief shapes how Siro thinks about benefits. In a market where companies are competing with some of the most well-funded AI startups for top talent, every part of the employee experience has to be intentional. Benefits need to be compelling, practical, and easy for people to actually use.

As Jack Cronin, Founder and CEO at Siro, put it: “Non-negotiables about new employee benefits is they’ve got to be compelling and it’s got to be worth the money.”

Benefits that work for a lean, fast-moving team

Like many growing startups, Siro’s People and Operations team is lean. That means every new benefit has to deliver value without creating unnecessary complexity behind the scenes.

For Sheeline, ease of use was one of the most important criteria.

“Our employees, I’m able to onboard them in minutes,” she said. “We have a very lean People and Ops team. The things that we were looking for were, number one, just ease of use. Any program or benefit that has an administrative burden is something that we can’t afford to bring on.”

That is where Wellhub became a natural fit.

Instead of managing multiple wellness vendors or asking employees to commit to one specific gym, studio, or type of workout, Siro gives its team access to a flexible wellbeing platform through one app. Employees can explore gyms, studios, fitness classes, and wellness resources in New York and beyond, giving them more freedom to choose what fits their routines.

“Wellhub is incredibly straightforward,” Sheeline said. “It’s probably the only provider vendor we’ve never had a problem with.”

A wellbeing benefit employees can make their own

For employees, the value is in having options.

Wellbeing does not look the same for everyone. Some people want a traditional gym. Others prefer classes, studios, or the chance to try something new. Some employees may be building a consistent routine close to home, while others need options that work when they travel.

For Siro Product Manager Sarosh Mawani, that variety is one of the biggest strengths of Wellhub.

“I think what I love most about Wellhub is the fact that you’re not tied down to a single kind of workout,” he said. “The beauty of Wellhub is you’re not just paying for a single gym or a single membership. You get to explore a whole bunch of different things.”

For Siro, that flexibility is the point. A benefit only works if employees can shape it around their real lives. With Wellhub, the team can choose the experiences that make sense for them, instead of being limited to one provider or one version of wellbeing.

It also means the People and Operations team can offer that choice without adding more work to their plate.

A stronger employee experience in a competitive AI talent market

For a Series B company competing for top talent in New York City, Siro knows its employee value proposition has to be strong from every angle.

“New York is a very hot talent market right now,” Sheeline said. “We’re competing with incredibly well-funded AI startups. So for us being Series B, every element of the package that we can offer candidates, from comp, benefits, equity, but also culture and mission, all of that needs to pull its weight.”

Wellhub gives Siro something simple to offer and easy for employees to start using right away. It is a benefit that supports the company’s culture, strengthens the overall package for candidates, and gives employees more ways to take care of themselves outside of work.

For Cronin, it is also a strong addition to the offer experience.

“It’s a nice cherry on top that we can offer after giving someone an offer,” he said. “And we’re very transparent about our comp plan and paying high end of the market.”

In that sense, Wellhub is not positioned as a replacement for competitive compensation or a strong company culture. It is one more way Siro shows candidates and employees what kind of company it is building: ambitious, thoughtful, and aware that people do their best work when they are supported as people.

Helping people bring their best selves to work

Siro’s approach shows how a fast-growing company can treat employee wellbeing as part of its culture, not just another item in the benefits package.

With Wellhub, the company can offer a benefit that matches the pace of its team: simple to manage, flexible for employees, and strong enough to stand out in a competitive market.

For a lean People and Operations team, that simplicity is essential. For employees, the freedom to choose how they move and care for themselves makes the benefit feel more personal. And for the business, it helps reinforce the kind of culture Siro is working to build.

Because when people have more ways to take care of themselves outside of work, they are better equipped to bring their best selves to the work they are helping create.