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Create a business plan for your gym so you can stay on track with your mission, vision, and goals.

How to Write a Great Gym Business Plan

Engage members with dance classes, martial arts, strength training, team sports, kickboxing, spin classes, yoga, aerial silks and more!

10 Fun Fitness Ideas to Improve Your Gym Programming

Gym membership retention strategies can help you support each client’s wellness journey so they’re happy and engaged. You can start these methods today.

Six Strategies to Increase Gym Membership Retention

Podcasts are an excellent way to keep up with the latest business strategies and industry trends. The best fitness podcasts can help you take your gym to the next level.

6 Best Fitness Podcasts for Gym Owners Growing Their Business

Optimize your yoga studio's Instagram page and posts to attract new clients and grow your business!

Instagram for Yoga Studios: Attract New Students and Build Your Brand

Want to increase subscribers in your gym membership program? Collaborating with the right fitness influencer can help you get more customers. 

How a Fitness Influencer Can Grow Your Gym Membership

Discover some of the top fitness bloggers to get inspiration, fitness tips, nutrition advice, and workout plans.

10 Fitness Bloggers to Follow in 2024

If you’ve paid any attention to commercial breaks or sports competitions over the past 35 years, you’re probably familiar with those three famous  words: “Just Do It.”  Nike’s iconic advertising campaign has headed everything from Walt Stack’s 17-mile morning runs to Colin Kaepernick’s fight for social justice. It’s easy to forget that the ads were […]

Six Fitness Advertising Examples to Inspire Your Brand

The key to a successful weight loss challenge is to make it fun. Here’s how you can do just that!

Weight Loss Challenge Ideas that Are Actually Fun

Looking to grow your social media accounts? Here are some top fitness-related hashtags to add to your next posts or stories.

Top Fitness Hashtags to Grow Your Social Media Accounts

A memorable logo can help distinguish your fitness club from the competition. Learn how to design a gym logo that stands the test of time. 

The Ultimate Gym Logo Design Guide for Fitness Entrepreneurs

Boost your CrossFit gym using effective marketing strategies to connect with potential members and foster a tight-knit community.

Master CrossFit Marketing: Strategies for Gym Success

The right gym name can set the tone for a great workout experience and attract new clients. Let these 100+ gym name ideas inspire your business!

120 Gym Name Ideas to Inspire Your Fitness Business or Studio

These must-reads for gym owners looking to take their expertise to the next level.

The Top 15 Best Fitness Books for Gym Owners

Fitness technology is here to stay. Learn how to adapt in the ever changing world of fitness.

Embracing Fitness Technology: A Comprehensive Guide for Fitness Brand Owners

Discover how gyms can thrive in the digital age by harnessing the power of Instagram fitness. Attract more customers and strengthen your gym's online presence!

How to Grow Your Gym Business with Instagram Fitness Marketing

Here's how free workout apps for women help gyms, what yours should include, and how to approach building one.

How a Free Women's Fitness App Can Help Your Gym Attract New Members

There are a variety of workout apps that can help your gym members reach their goals. Find out what can make your app the best.

What Do the Best Free Workout Apps Have in Common?

Virtual fitness is growing fast and not going anywhere anytime soon. Leverage virtual fitness in your gym’s business strategy to tap this trend.


How Fitness Brands Can Grow with Virtual Fitness

Knowing how to start a business blog doesn’t need to be hard. Here are a few steps to get you started on your journey.

How to Start a Fitness Blog: No More Excuses

Everything you need to know about developing, launching, and running fitness programs to boost your business. 

The Secret to Effective Fitness Programs for Gym and Fitness Leaders

If you’ve ever taken part in a 5K or fun run for charity, or just gone all-out in the cornhole tournament at the company BBQ, then you know the motivating power of a friendly competition. When you’re tuckered out and need that last push of encouragement, there’s nothing like the promise of a fistful of […]

Nine Motivating Fitness Challenge Ideas for Your Members

Your gym's operating model defines how you'll earn revenues and attract clients. Discover how to build a successful gym operating framework in this guide.

A Gym Owner's Guide to Operating Models 

Get to know some of the top health and wellness bloggers to inspire your own wellness or blogging journey.

10 Health and Wellness Bloggers You’ll Want to Follow

Effective yoga marketing strategies to elevate your studio's presence, engage your community, and retain members for a thriving yoga business.

Seven Yoga Marketing Ideas to Increase Engagement and Retention

If you want to grab the attention of new and existing members of your gym, consider these creative content ideas. 

Eight Creative Content Ideas to Amplify Your Gym's Brand

You know that nutrition is a huge part of a fit lifestyle. Here’s how to get your target market excited about nutrition. 

5 Nutrition Marketing Strategies to Elevate Your Fitness Business

Discover ways to mix things up, inspire healthy habits, and provide value to your gym members. Get inspired by these top workout programs.

Best Workout Programs to Get Inspired By

Thinking of opening your own gym? These tips will help you achieve your goals!

Open a Gym: The Ultimate Guide

Want to focus more on profit-generating gym activities? Business process outsourcing can help you create more time for core business operations.

What Gym Owners Need to Know About Business Process Outsourcing (BPO)

Working out doesn’t have to feel like work. When your clients find the exercises and routines they enjoy, sticking to a fitness routine becomes manageable. The right fitness app, for example, can serve as your clients’ personal trainer by offering a variety of on-demand videos and access to gyms and classes. It can also serve […]

How Fitness Apps Can Grow Your Wellness Brand

Discover how personal training certification programs can help trainers improve their skills and boost client satisfaction.

The Best Personal Training Certification Programs

Do you have a passion for fitness you want to share with others? Whether you own a gym franchise or are launching a one-on-one nutrition counseling program, marketing your services is foundational to helping you reach new people and larger audiences.  Digital campaign creation and promotion is a major driver in today’s fitness marketing space […]

Fitness Marketing: Basics and How to Market a Gym in Four Steps

As they say, “variety is the spice of life!” Nobody wants to do the exact same thing every day — just thinking about it feels boring. And boredom can derail even the most committed fitness fan. That’s why interval training can be a popular choice for both experienced athletes and beginners alike. By understanding the […]

Interval Training: Benefits and Tips for Fitness Pros

As a gym owner or operator, you’re likely familiar with what social media can do for your business. When used well, social media content can help gyms attract new members, get known in the local area, and build a following online. To boost your engagement with potential customers, you should create and publish the types […]

Seven Gym Social Media Post Ideas to Help Engagement

Any successful modern fitness brand can tell you just how impactful their social media efforts are on their business. In a day and age where most people spend hours on social media each day, it’s essential to market online where your potential customers and clients are. It’s predicted that there will be 257 million social […]

Drive Membership With These Fitness Social Media Strategies

Learn more about how gym subscriptions can help grow your fitness business by giving you recurring revenue and turning occasional users into long-term members.

How Can Gym Subscriptions Grow Your Fitness Business?

There are countless workout apps for women out there. Find out what to consider when building an app for your own members.

Build the Best Workout App for Women (Tips & Inspo)

When it comes to marketing your gym, you need to create a solid game plan. Make sure you don’t forget a thing.

Create a Gym Marketing Plan to Boost Business

A beginner workout plan is a great tool to educate women on how to start their fitness and wellbeing journey and achieve success, no matter their goals.

Eight Beginner Workout Routines for Women That Inspire Confidence

Here are the benefits of doing a 30 day beginners workout challenge, plus tips to help your clients stay motivated right to the end.

Help Your Gym Clients Start Exercising with these 30-Day Beginners Workout Challenges

Maximize your gym’s potential by leveraging the five components of fitness.

Maximize Your Gym's Potential: Leveraging the Five Components of Fitness for Success