What makes this place unique? Custom Fitness Specialists is your results-based training studio, located on the west side of Madison, WI – allowing you to reach your maximum potential. We offer an open, welcoming environment – inviting clients of all fitness levels to call Custom Fitness Specialists their home. What can first time customers expect by attending? We offer a unique Small Group Training program designed to help you age gracefully, lose weight, and tighten and tone your body. Unlike commercial or bootcamp style gyms, we operate differently. We maintain a maximum 8:1 client to trainer ratio, ensuring that every client receives real coaching and form corrections in every session. Our gym is a weight lifting and strength-focused studio, specifically designed for the aging athlete, mom/dad, or business professional.