Meeting the Unique Wellbeing Needs of Your Hourly Workers

Better Wages Can Only Go So Far to Woo Hourly Workers

It’s clear, however, that relying on increased wages simply isn’t sustainable. For example, as the Forbes Business Council reports, U.S. manufacturers are competing with global manufacturers on price, and global companies can typically charge lower wages than U.S.-based employers.

But there’s a bigger reason why raising wages won’t be enough to attract and hire the best among the hourly workforce. The new reality is that employers need to take workplace culture and the employee experience as seriously for their hourly workers as they do for salaried employees.

• Gallup research found that hourly workers are now significantly less satisfied than salaried employees with vacation time, retirement benefits, pay, safety conditions, job security, opportunities for promotion, health insurance benefits, recognition for accomplishments, and flexibility of hours.
• A satisfied and motivated employee today won’t typically take a new job for a modest pay increase, and they’re most concerned about their shift schedule, health and safety, and opportunities to advance and develop new skills, according to the United State’s largest blue-collar worker survey.
• A survey by Workplace Intelligence and MyWorkchoice of 2,000 U.S. HR leaders and hourly workers concluded that nearly all leaders (94%) and hourly workers (87%) believe hourly workers should receive the same, or some of the same, benefits as salaried employees. 

Wellness: A Way to Easily Let Your Culture Flag Fly
 

One area where companies can readily and cost-effectively compete for hourly workers is in workplace wellness. The pandemic has already forced HR leaders early on to rethink wellness programs and strategies. One example was a trend to unlock and reallocate wellness dollars. 

Now it’s important to circle back and make sure those programs are accessible to all employees — hourly and salaried alike. Remember, the hourly workforce bore the brunt of furloughs and layoffs during the pandemic. They’re going to be more attracted to a company with a culture of caring and a holistic view of employee wellbeing.

Don’t Forget About the Gym
 

Physical activity has been critical during the pandemic, especially for helping employees maintain their mental health.

Companies seeking to win over hourly workers should be sure their wellness initiatives include gym and fitness center programs that meet the demands of shift work and geographic dislocation that are often the hallmarks of a nonsalaried job.

The bottom line is that you need a wellness platform that is truly flexible and accessible for the hourly workforce. It’s critical for providing programs that let anyone in the organization navigate their own wellbeing no matter where they work or what their hours are.