Wellhub Turns 1.5 Billion Check-Ins Into a New Global Mission

NEW YORK, November 9, 2026 — Wellhub, the corporate wellbeing platform, today introduced its new global mission: to help everyone check in with wellbeing, every day. The announcement reflects the impact the company is already making by helping people incorporate wellbeing into their daily lives, with 1.5 billion check-ins worldwide demonstrating how that commitment translates into action.

The new mission puts the check-in at the center of Wellhub's purpose. Each check-in represents a moment when someone chooses to engage with wellbeing, whether through fitness, mindfulness, nutrition or sleep. And for many, that engagement starts with Wellhub: more than 60% of its members were not engaged with any wellbeing offering before joining the platform, according to a survey conducted by the company.

Today, Wellhub connects more than 60,000 companies and over 6 million paid subscribers to a network of over 120,000 gyms, studios and wellbeing app partners across 19 countries. Through flexible wellness plans provided by companies, people can access many kinds of experiences, and each Wellhub plan can cost less than a single-activity membership while covering more. Every time an employee checks in, their employer shows up for them with what they need to thrive, while partners receive those check-ins and grow their businesses.

Wellhub's model addresses a three-sided challenge impacting companies, employees and wellness partners. Companies offer wellness benefits that only matter when people use them. People find it hard to keep healthy habits when services are fragmented or limited to a single activity. And gyms, studios, and wellness apps are always working to reach new members and keep demand steady. The check-in is the moment all three sides share and benefit from.

“For years, making wellbeing accessible at scale seemed almost impossible. Traditional models simply weren't designed to make it work for everyone,” said Cesar Carvalho, CEO and co-founder of Wellhub. “We built Wellhub around a different idea, where everyone's interests are aligned around the same outcome: more new people engaging with wellbeing, more often. The check-in connects it all, creating value for companies, people and partners. Our new mission reflects what we've already demonstrated is possible and our commitment to making wellbeing part of everyone's day.”

From an everyday action to a global mission

The new mission is accompanied by “Check In Every Day,” a global tagline that gives new meaning to an action already familiar to Wellhub members. What began as how a member gains access to a partner has become a symbol of the everyday choices people make to care for themselves.

“The check-in has always been part of the Wellhub experience. Now it's the clearest expression of why we exist,” said Leandro Caldeira, Chief Marketing Officer at Wellhub. “‘Check In Every Day’ brings our brand and business together around a simple idea: wellbeing isn't something you achieve once. It's something you build, one check-in at a time. Our mission now says that plainly, to everyone we serve.”

For Wellhub Global Wellbeing Ambassador Terry Crews, the message also reflects a personal approach to being well.

“People often think wellbeing is about big transformations, but I've learned that it's really about the small choices we make every day,” said Crews. “Showing up for yourself, moving your body, taking care of your mind. Those moments add up. It's not about being perfect or doing everything at once. It's about finding what works for you and showing up again tomorrow. That's how real change happens.”

The new mission will be reflected across Wellhub's global communications, reinforcing a consistent positioning across markets. The company's brand identity and business model remain unchanged.

About Wellhub

Wellhub is how everyone checks in with wellbeing, every day. Founded in 2012 and headquartered in New York City, Wellhub is a corporate wellness platform connecting companies and their employees to a global network of gyms, studios and wellness apps spanning fitness, mindfulness, nutrition and sleep. Through one affordable, flexible subscription, employees can check in with their wellbeing in ways that fit their lives, while employers make wellbeing more accessible across their workforce. Every check-in also generates revenue for wellness partners, helping them reach new customers and grow their businesses. Over 60,000 clients across 19 countries use Wellhub, connecting over 6 million paid subscribers to a global network of over 120,000 fitness and wellness partners. Check in every day. For more information, visit www.wellhub.com.