Wellhub and Erakulis, Cristiano Ronaldo’s App, Join Forces to Encourage the Building of Healthy Habits

Initiative stems from the challenge of maintaining a consistent wellbeing routine and invites users to join the “Team Wellbeing,” with exclusive rewards inspired by the athlete

São Paulo, June 16, 2026 – The importance of taking care of one’s health is increasingly recognized, but maintaining a consistent wellbeing routine remains a challenge for many people. To encourage the development of healthy habits, Wellhub, the corporate wellbeing platform that connects employees to a global network of gyms, studios, and wellbeing apps, and Erakulis, the app founded by athlete and global health and wellness icon Cristiano Ronaldo, are joining forces to promote the “Team Wellbeing” initiative.

The initiative aims to transform one of the periods of greatest global attention to sports into an opportunity to encourage positive everyday habits. The goal is to promote physical activity, sleep care, nutrition, and mental health, showing how small daily choices can generate lasting results over time.

Inspired by the journey of Cristiano Ronaldo, one of the most successful athletes in the history of sports, the activation reinforces that sustainable results do not depend solely on major moments, but on the repetition of simple choices over time. 

“My discipline does not come only from being an athlete, but from a personal choice. The same principles of consistency, healthy eating, regular physical activity, and mental health care work for anyone. Erakulis was created to make this mindset accessible, transforming small habits into meaningful and lasting results,” says Cristiano Ronaldo.

“When we look at elite athletes or even high-performing professionals, we usually only see the final result. But the real difference lies in the habits built every day. The purpose of this initiative is to show that the principles that support an athlete’s performance can also inspire anyone to take better care of their own health and wellbeing,” says Ricardo Guerra, head of Wellhub in Brazil.

Throughout the initiative, users will be invited to participate in wellbeing-related challenges within the Wellhub platform. At each stage, new activities will encourage the adoption of healthy habits and engagement with tools that support a more balanced routine.

Wellhub and Erakulis will promote a joint activation to encourage users to discover and use the features of the Erakulis app. All users who activate Erakulis will unlock an exclusive Cristiano Ronaldo-inspired badge within their Wellhub profile.

The initiative also reinforces the partnership between Wellhub and Erakulis, two brands that share an integrated vision of wellbeing.

Erakulis offers an experience that combines physical activity, nutrition, mental health, and healthy habit building. Wellhub, in turn, connects millions of users to a global ecosystem of gyms, studios, and wellbeing apps, allowing each person to find solutions aligned with their goals, preferences, and lifestyle.

For Leandro Caldeira, Wellhub’s CMO, Cristiano Ronaldo represents one of the most relevant examples of how discipline and consistency can sustain extraordinary results over time.

“Cristiano Ronaldo became one of the greatest athletes of all time not only because of his talent, but because of the discipline and consistency with which he took care of his health and performance throughout his career. We want to use this example to show that, regardless of where each person starts, healthy habits can generate significant transformations over time. That is the message at the heart of this initiative,” he says.

For Erakulis, this partnership represents an opportunity to bring a platform that simplifies the most important daily decisions—what to eat, how to train, and how to rest—to millions of corporate users.

“Erakulis was born from a simple conviction: people want to live better, but they do not want more complexity in their lives. Erakulis removes the burden of daily decisions about what to eat and how to train by integrating fitness, nutrition, and sleep into a single intelligent and personalized platform. Partners like Wellhub are essential in helping us bring this vision to millions of people around the world,” says Tomás Azeredo Perdigão, Global Head of Marketing at Erakulis.

With this activation, Wellhub and Erakulis reinforce a simple message: true performance is built every day through the choices we make to take care of our physical and mental health.

About Welhub

Wellhub is a corporate wellbeing platform that connects employees to more than 100,000 fitness, meditation, therapy, nutrition, and sleep partners, all through a single subscription designed to cost less than purchasing the services individually. Nearly 50,000 companies across 18 countries use Wellhub to provide millions of employees with access to high-impact corporate wellbeing programs that have been proven effective in driving engagement and participation at scale. With Wellhub, employees can take care of their wellbeing every day. The result is greater productivity, higher retention, and reduced healthcare costs. This is the Wellhub Effect. Become a wellbeing company today. For more information, visit www.wellhub.com.

About Erakulis

Erakulis is a wellness platform created by Cristiano Ronaldo that simplifies some of the most important daily decisions: what to eat, how to train, and how to recover. By integrating fitness, nutrition, and sleep into a single intelligent and personalized platform, Erakulis acts like having a personal trainer, nutritionist, and wellness coach available anytime, anywhere. It helps people reduce body fat, build muscle, develop healthier habits, and improve their overall quality of life—without adding complexity to their daily routines. For more information, visit erakulis.com