What makes this place unique? Custom Fitness Specialists is your results-based training studio, located in West Madison , WI – allowing you to reach your maximum potential. We offer a unique Small Group Strength Training program designed to help you age gracefully, lose weight, and tighten and tone your body. Our small-group program takes up to 8 clients per training session so that every client gets the attention they deserve. What can first time customers expect by attending? Unlike commercial or bootcamp style gyms, we operate differently. We maintain a maximum 8:1 client to trainer ratio, ensuring that every client receives real coaching and form corrections in every session. Our gym is a weightlifting and strength-focused studio, specifically designed for the aging athlete, mom/dad, or business professional.