Organizational Wellness

Flávia Alessandra and Otaviano Costa Partner With Wellhub To Make Utreino Available to All Subscribers

Jun 10, 2024
Last Updated Jun 10, 2024

Starting today, Utreino is available on Wellhub in the Starter plan and above at no additional charge.

São Paulo, June 10, 2024 – Wellhub (formerly Gympass) today announced a groundbreaking partnership with Flávia Alessandra and Otaviano Costa, one of Brazil’s most beloved celebrity couples, to offer access to Utreino for all users in the Starter plan and above.

Utreino, the brainchild of Alessandra and Costa, is a dynamic platform offering diverse workout options for home, gym, or outdoors.

In addition to the extensive range of activities available, Utreino offers content in various areas of wellness, including a videocast that addresses wellbeing holistically, helping users achieve a healthy and balanced lifestyle. Utreino offers workout routines tailored to the specific goals and needs of each subscriber, with an intuitive and easy-to-navigate interface.

Wellhub and Utreino share a common goal: to democratize access to physical activities, healthy habits, and holistic wellbeing options. This partnership reinforces Wellhub's unwavering commitment to providing accessible and comprehensive solutions for companies and their employees, fostering a healthier and happier workforce.

“We are thrilled to welcome Flávia and Otaviano to Wellhub,” said Priscila Siqueira, Senior Vice President and Head of Wellhub in Brazil. “Their star power and genuine passion for wellness will undoubtedly inspire our members and corporate clients, amplifying our mission to help make every company a wellness company.”

“We have always understood the importance of taking care of the body and mind to be successful in our artistic, productive, and personal activities. This awareness led us to invest in a platform that promotes health and wellbeing in an accessible and effective way, especially given the behavioral changes in the corporate environment, where self-care is becoming increasingly important,” explains Flávia Alessandra.

“The partnership with Wellhub aligns perfectly with our vision for Utreino, as it gives us the opportunity to expand our presence and impact, reaching a broader and more diverse audience. We believe that this partnership generates even more reputation and credibility for the brand we have built and enhances our goal of entering large companies and positively impacting the health and wellbeing of an even greater number of people. We are excited about the possibilities this partnership brings and confident that it will help us build an even more promising future for Utreino,” concludes Otaviano Costa.


About Utreino

Utreino was created with the goal of democratizing high-quality fitness, bringing health, wellness, and knowledge to enable everyone to build a healthy lifestyle in the long term. On the platform, you will find workouts ranging from Basic to Advanced, workouts divided by muscle group, intensity, duration and type of activity (including  Stretching, Yoga, Meditation, Dance, Combat, Kettlebell), as well as special sessions, where you, Flávia Alessandra, and Otaviano Costa will learn under the guidance of Rafa Lund, one of the best and most sought-after personal trainers in the country and Flávia's trainer for 10 years. In addition to the workouts and other activities, you will also find more than 40 videos where Rafa teaches the correct execution of each movement in minutes, ensuring absolute care for the clients. Furthermore, the platform includes nutrition content developed by our team of specialists and features “Utalks,” Utreino's videocast, with renowned guests in their respective fields, aiming to provide knowledge about physical health, mental wellbeing, and holistic wellness. Utreino is available 24 hours a day, allowing you to train wherever and whenever you want!



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