Wellhub Launches First-Ever Wellness Season With New AI Coach, Global Access to Gyms & Studios, and a Risk-Free Way for Any Company to Start

Building on more than one billion check-ins, Wellhub is helping employees turn January motivation into habits that last and making it easier for companies to act now

January 6, 2026 — Wellhub, the corporate wellbeing platform that connects employees to a global network of gyms, studios, and wellness apps across fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription, today kicked off Wellness Season 2026 by announcing three moves designed to help more employees build lasting wellbeing habits and help more companies act with confidence: the launch of Wellhub AI, the rollout of International Check-ins, and a free-to-start offer for new companies.

January is when millions of people decide to prioritize their wellbeing. Wellhub calls this moment Wellness Season, the time of year when motivation is high, engagement is strongest, and small choices have the greatest opportunity to become real habits.

Wellhub supports over 5 million subscribers, powered by nearly 40,000 corporate clients and almost 100,000 partners across 18 countries. The company recently shared that employees have now surpassed more than 1 billion wellness check-ins through Wellhub, one billion moments people chose themselves in ways that fit their lives. A gym visit. A fitness class. A mindfulness break. This is wellness your way at scale.

Wellness Season: Why January Matters

Research shows around 80% of resolutions do not last, not because people do not care, but because willpower alone is not enough. What makes the difference is access, choice, and ongoing support that fits real life. When employees can choose what works for them across fitness, mindfulness, therapy, nutrition, and sleep, they are more likely to keep going.

“Wellness Season is when motivation is highest and when access and support make the difference between a resolution and a habit,” said Cesar Carvalho, Co-founder and CEO of Wellhub. “Wellhub is known for driving 3 to 5 times higher enrollment than traditional wellness benefits, and in 2026 we are pushing even further to make wellnessmore accessible for everyone with a new AI Coach, global access to gyms & studios, and a risk-free way for any sompany to start that helps companies act when it matters most.”

Removing Barriers: Making It Easier to Start

Even when employees are motivated to focus on their wellbeing, companies often delay taking action due to budget timing, internal approvals, or uncertainty about adoption. To help employers capture the momentum of Wellness Season, Wellhub is removing friction and making it easier to launch, measure engagement, and build confidence quickly.

For companies new to Wellhub, this means a risk-free way to get started — with flexible launch options that allow teams to activate immediately, see real enrollment and usage, and decide how to scale at their own pace.

What’s New for 2026: More Personalized Support and More Global Consistency

Wellhub AI is a new AI-powered conversational wellness tool launching in beta. It acts as a wellness coach inside the Wellhub experience, helping employees build personalized plans and navigate the network with recommendations, suggested routines, and guidance tailored to their goals across fitness, mindfulness, therapy, nutrition, and sleep.

In early beta testing, members have used Wellhub AI to find gyms and studios near home, work, or while traveling, prepare for classes, set wellness goals, build weekly routines across multiple partners, and explore new wellbeing areas like sleep or nutrition.

International Check-ins reinforce Wellhub’s commitment to a global standard of wellness. With access now spanning to 100,000 partners across all countries Wellhub operates in, employees can unlock their favorite workouts and mindfulness practices across borders, ensuring that a "travel day" never has to be a "day off" from their health goals.

To mark the start of Wellness Season 2026, on January 6, 2026, Wellhub will ring the Nasdaq Closing Bell as part of Nasdaq’s Wellness Week.

About Wellhub

Wellhub is a corporate wellness platform that connects employees to a wide range of partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription. Nearly 40,000 corporate clients in 18 countries use Wellhub to provide employees with access to corporate wellbeing programs. With Wellhub, employees can engage with their wellbeing every day. The result is better productivity, higher retention, and lower healthcare costs. This is the Wellhub Effect. For more information, visit www.wellhub.com.