Wellhub Appoints Leandro Caldeira as Chief Marketing Officer to Accelerate Global Growth and Brand Impact

New York, October 16, 2025 – As wellbeing becomes a business imperative worldwide, Wellhub is expanding its leadership team with the appointment of Leandro Caldeira as Chief Marketing Officer (CMO). The appointment underscores the company’s growing global footprint and its commitment to helping every organization become a wellness company.

Leandro has been part of Wellhub’s DNA, helping shape its journey from a regional player to a global wellbeing leader. After a decade at The Boston Consulting Group, he joined Wellhub in 2017 and has since lead the company’s expansion across Brazil and Latin America, and later North America, the world’s most dynamic wellbeing ecosystem.

In his new role, Leandro will guide Wellhub’s global marketing strategy, strengthening its brand positioning, amplifying awareness, and driving adoption across key markets. He will also lead initiatives to connect marketing, data, and AI innovation to deliver more personalized, impactful experiences for companies, employees, and wellness partners around the world.

“Leandro has been part of Wellhub’s story for almost ten years. He knows how to connect strategy and insights into storytelling —that’s exactly what will define our next chapter,” said Cesar Carvalho, CEO of Wellhub. “His leadership and vision will help us accelerate our global growth while staying true to our ambition of making wellbeing accessible to all.”

As CMO, Leandro will lead the global strategy that defines how Wellhub shows up in every market, driving brand awareness, demand generation, and the company’s next wave of innovation at the intersection of marketing, data, and AI. He will ensure global brand unity while empowering regional teams to deliver locally resonant impact. His vision is to position Wellhub as the partner of choice for companies seeking to prioritize employee wellbeing, especially as they navigate rising healthcare costs and evolving workforce expectations. Caldeira aims to unleash the “Wellhub Effect”: the proven impact of corporate wellbeing on employee engagement, productivity, retention, and healthcare cost reduction.

“I’ve seen firsthand how wellbeing can transform both people and organizations,” said Leandro Caldeira, CMO of Wellhub. “We’re entering a new era where wellbeing isn’t just a benefit, it’s a business strategy. My goal is to elevate the Wellhub brand globally and help companies everywhere turn wellbeing into a competitive advantage.”

The appointment comes as Wellhub continues to expand into new markets and invest in next-generation technology to scale its impact.

About Wellhub

Wellhub is a corporate wellness platform that connects employees to a wide range of partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription. More than 26,000 corporate clients in 13 countries use Wellhub to provide their employees with access to corporate wellbeing programs. With Wellhub, employees can engage with their wellbeing every day. The result is better productivity, higher retention, and lower healthcare costs. This is the Wellhub Effect. Become a wellness company today. For more information, visit www.wellhub.com.