Sebrae Minas Gerais Transforms Employee Wellbeing with Wellhub

More than 70% of Sebrae's employees are actively engaged with holistic wellbeing benefits provided by Wellhub, leading to reduced healthcare costs and improved talent acquisition

Belo Horizonte, July 2024 - Sebrae Minas Gerais, a Brazilian non-profit committed to fostering the growth of micro and small businesses, has achieved remarkable success in employee wellbeing through its partnership with Wellhub (formerly Gympass), the leading corporate wellness platform. With 70% of Sebrae's 900+ employees actively engaged, and participation extending to 50% of their families, the results are clear: reduced healthcare costs, improved talent acquisition, and a more vibrant, productive workforce.

The Wellhub Effect in Action

Sebrae's decision to integrate Wellhub into their wellbeing program started with  employee feedback, with Wellhub emerging as a top-requested solution in the company’ employee engagement survey. Ultimately, Sebrae chose Wellhub as its main wellbeing partner because of the platform’ proven ability to drive the highest levels of adoption and engagement. Sebrae understood that to achieve a strong return on investment, it was crucial for their employees to actively use the platform. 

More than just giving employees access to Wellhub, Sebrae subsidizes the Basic+ plan for its entire workforce, to ensure widespread adoption and engagement. Wellhub has not only met but exceeded these expectations. This success has solidified Wellhub as an integral part of Sebrae’s commitment to enhancing employee wellbeing and maximizing the value of their investment.

“We are extremely satisfied with the engagement we are seeing from our employees with Wellhub” says Igor Monteiro, HR and Benefits of Sebrae MG. “Extending the benefit to dependents was key, as family participation has been crucial in engaging even employees who identify as self-confessed sedentary individuals, motivating them to adopt healthier lifestyles.”

This high participation rate translated directly into significant cost savings. Reduced health plan utilization allowed Sebrae to negotiate lower healthcare costs, effectively offsetting the investment in Wellhub.

“Wellhub plays a vital role in our preventive care strategy. By promoting physical and mental wellbeing, we're not only supporting a healthier workforce but also controlling healthcare expenses,” explains Monteiro. “British author Simon Sinek says, 'If you don't understand people, you don't understand business.' For me, this phrase perfectly captures Sebrae's perception of the partnership with Wellhub, whose actions positively impact our organizational climate and team productivity, directly influencing our purpose of driving entrepreneurship to transform lives.”

Sebrae's complex business model and focus on personnel training make employee retention a top priority. Wellhub has proven instrumental in boosting employee satisfaction, engagement, and retention.

"Wellhub is a clear favorite among our employees, especially younger staff," notes Monteiro. "It's become a key part of our employer brand, with new hires often asking about the benefit even before onboarding."

"We are proud to be a strategic partner to Sebrae, taking care of its employees so they can focus on the critical role of supporting the micro, small, and medium business ecosystem," said Priscila Siqueira, head of Wellhub in Brazil. "Sebrae's commitment to employee wellbeing is essential, as their employees are the ones helping entrepreneurs thrive. By investing in their employees' health and happiness, Sebrae ensures that those who support our nation's entrepreneurs are also well cared for."

To ensure support for its clients, Sebrae MG operates throughout all cities in the state of Minas Gerais, offering courses, seminars, consultancy, and technical assistance for small businesses across all sectors. For that reason, Wellhub's extensive network has also been a major differentiator, ensuring seamless access to wellbeing options.

The success of Wellhub at Sebrae Minas Gerais has inspired its adoption in other states and organizations within the S system, a network of non-profits including other units of Sebrae, Senar and Sescoop.

Wellhub is a wellbeing benefit offered by over 15,000 companies to their employees, leading to healthier individuals, happier workplaces, and improved business performance. Companies using Wellhub see a 40% lower turnover rate and save up to 25% on healthcare costs. Unlike typical solutions, Wellhub ensures high employee engagement, with 60% of members previously not involved in wellbeing activities. This engagement enhances productivity, retention, and reduces healthcare expenses. Additionally, Wellhub supports an ecosystem benefiting all stakeholders, bringing 90% new customers to partner gyms and studios, thereby generating incremental revenue for them. Wellhub is proud to be building a truly agnostic network that doesn't compete with its partners, since Wellhub doesn't own gyms and studios and it's focused only on B2B clients and its employees.

About Wellhub

Wellhub is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. With Wellhub, businesses and HR leaders can implement best-in-class corporate wellbeing programs that are proven to drive widespread employee adoption and engagement. More than 15,000 companies in 11 countries use Wellhub to give their millions of employees access to holistic wellbeing benefits. With Wellhub, employees can check-in with their wellbeing every day. The result is better productivity, higher retention, and lower healthcare costs. This is the Wellhub Effect. 

About Sebrae

The Brazilian Service of Support for Micro and Small Enterprises (Sebrae) is a private entity that promotes the competitiveness and sustainable development of micro and small businesses. It focuses on strengthening entrepreneurship and accelerating the process of formalizing the economy through partnerships with the public and private sectors. The solutions developed by Sebrae cater to entrepreneurs who intend to start their first business, as well as small companies.

For media inquiries, please contact: press@wellhub.com