The Gym Group plans for growth in corporate wellness with new Wellhub partnership pilot

London, UK — 14 August 2025 — The Gym Group, one of the UK’s largest high value, low cost fitness operators, is piloting a partnership with Wellhub — a leading corporate wellness platform. Through the partnership, The Gym Group will become available to employees across Wellhub’s UK client base, giving thousands of eligible users access to 190 locations from The Gym Group’s nationwide network,  as part of their workplace wellness benefits. 

Tina Koehler, Chief Commercial Officer for The Gym Group, said: “Our Next Chapter growth plan aims to take high-quality, affordable fitness to as many people as possible. There is growing demand for high-quality exercise facilities within employee benefit schemes; this pilot with Wellhub is an exciting way for us to test this channel.”

As employers invest more heavily in employee wellbeing to drive productivity, retention, and healthcare savings, gym operators can tap into corporate wellness as a scalable growth channel. Wellhub provides gyms, studios, and wellness providers a direct line to over 26,000 employers worldwide. 65% of global Wellhub members did not have a gym membership prior to joining Wellhub — meaning partners can gain net new growth and mitigate impacting current sales. Every user is supported by their employer to stay engaged, and on average, Wellhub drives 3–5x higher enrolment than traditional corporate wellness programs. 

“Wellhub's model removes friction for both sides — employers want flexible wellness benefits, and operators want new members and sustainable growth,” said Daniel Mazini, EVP Global Partnerships and New Ventures. “We’re proud to welcome The Gym Group to our UK network and demonstrate how commercial goals can be accelerated through corporate wellness.”

The Gym Group joins a global roster of fitness leaders scaling with Wellhub, including 1Rebel and VivaGym. Between 2023 and 2024 alone, total payouts to Wellhub partners globally grew by more than 40% — a direct result of rising demand from employers and sustained member engagement.
Key benefits of the partnership for The Gym Group:

• Access to thousands of new, high-intent, corporate users
• Incremental growth with no additional marketing spend
• Zero-cost acquisition of new members
• Consistent usage and retention, driven by employer-supported wellness plans

This partnership supports The Gym Group’s strategy to grow sustainably and reach new audiences — helping more people build consistent wellness habits through flexible, affordable fitness in their everyday lives.
 

About Wellhub: 
Wellhub is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. More than 26,000 companies in 13 countries use Wellhub to give their millions of employees access to best-in-class corporate wellbeing programs that are proven to drive widespread employee adoption and engagement. With Wellhub, employees can check-in with their wellbeing every day. The result is better productivity, higher retention, and lower healthcare costs. This is the Wellhub Effect. Become a wellness company today.

About The Gym Group:
The Gym Group was a pioneer of the low-cost gym model and operates 245+ high quality sites with over 900,000 members nationwide. These gyms offer 24/7 opening and flexible, no contract membership. Our gyms have over 65 million visits per annum, score highly on member satisfaction and are consistently rated ‘excellent’ on Trustpilot. The Gym Group is the world’s first gym operator to have its science-based net-zero emission reduction targets validated by the Science Based Targets initiative (SBTi).