FIBO 2025: Corporate Wellness Emerges as a Powerful Growth Engine for the Fitness Industry

Wellhub Data Reveals Significant Opportunities for Gyms and Studios to Tap into a Booming Market

COLOGNE, GERMANY – April 9, 2025 – As the global fitness industry gathers for FIBO 2025 (April 10-13), a compelling trend is taking center stage: the burgeoning corporate wellness market. New data underscores the significant potential for gyms, studios, and wellness providers to leverage this channel for incremental and sustainable growth.

Previously seen as a peripheral benefit, corporate wellness programs are now a critical component of employee engagement strategies to enhance productivity, improve retention and manage healthcare costs. By offering access to a diverse range of fitness and wellness services, corporations are empowering their employees to lead healthier lifestyles, creating a significant demand for partnerships with gyms, studios, and other wellness providers.

This surging demand is translating into tangible revenue opportunities for fitness businesses, as evidenced by a 75% increase in payments to wellness partners between 2021 and 2024 through Wellhub, a platform connecting corporations with fitness providers.

Key Implications for Gyms and Studios:

• Access to a Vast Untapped Market: Wellhub data reveals that 90% of individuals accessing fitness facilities through corporate wellness programs are new customers. This signifies a powerful opportunity for gyms and studios to reach a demographic they might not otherwise attract through traditional marketing efforts.
• Incremental and Sustainable Revenue Streams: Corporate wellness programs provide a consistent and predictable revenue stream, supplementing existing membership models. The high percentage of new customers indicates that this isn't simply a shift in existing members but a genuine expansion of the customer base.
• Higher Engagement and Retention Potential: Wellhub has had 3-5x higher employee enrollment rates compared to traditional wellness initiatives. This translates to more consistent usage of partner facilities, fostering longer-term engagement and potentially converting corporate wellness users into full-paying members in the future.
• European Market Momentum: The trend is particularly strong in Europe, with a 35% year-over-year growth in the European partner network of platforms facilitating corporate wellness access, now encompassing over 14,000 gyms, studios, and wellness companies. This highlights the increasing recognition and adoption of corporate wellness across the continent.

Leading Fitness Brands Capitalize on Corporate Wellness Growth
Major players in the European fitness landscape are already recognizing the power of this trend. RSG Group, the force behind iconic brands like Gold's Gym, McFIT, and JOHN REED Fitness, has strategically integrated corporate wellness into their European operations. 

"Wellhub drives a large part of our corporate wellness revenue stream across Europe, delivering genuine business growth with over 95% new customers," said Hagen Wingertszahn, Managing Director of RSG Group. "Their corporate channel allows us to access a market segment we couldn't efficiently reach on our own," added Dr. Jobst Müller-Trimbusch, Co-CEO of RSG Group.

1Rebel, a premium fitness brand, echoes this sentiment. "We’re thrilled to partner with Wellhub to further expand our reach and introduce 1Rebel to a wider audience. The corporate wellness sector is incredibly important, and Wellhub enables us to reach a large number of businesses and their employees in an effective but meaningful way,” said James Balfour, Co-Founder and CEO "It was clear that joining the Wellhub network was a strategic move to further expand our reach and introduce 1Rebel to a wider audience."

Sleep Cycle, the leading sleep analysis app, and Wellhub recently renewed their multi-year partnership, highlighting the value of collaboration within the digital wellness industry.

“Wellhub has been a vital partner for us for many years. Their platform consistently delivers a substantial number of corporate paying users to Sleep Cycle at no acquisition cost, making this a valuable channel for our growth and underscoring the vital connection between sleep and employee wellbeing,” says Peter Alsterberg, CCO of Sleep Cycle.

Seize the Corporate Wellness Opportunity at FIBO 2025
For gyms, studios, and wellness businesses looking to tap into this rapidly expanding market, FIBO 2025 offers a crucial opportunity to learn more. By understanding the dynamics of corporate wellness and exploring partnerships with leading platforms, fitness providers can unlock significant new avenues for growth and secure a stronger foothold in the evolving fitness landscape.

Visit Wellhub at FIBO 2025
Fitness professionals are invited to visit Wellhub at Booth 7E46 in Hall 7 during FIBO 2025 (April 10-13) to discover new growth opportunities! Register your fitness business today and expand with corporate wellness by becoming a Wellhub partner. Learn more at wellhub.com.
 

About Wellhub
Wellhub is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. More than 23,000 companies in 13 countries use Wellhub to give their millions of employees access to best-in-class corporate wellbeing programs that are proven to drive widespread employee adoption and engagement. With Wellhub, employees can check-in with their wellbeing every day. The result is better productivity, higher retention, and lower healthcare costs. This is the Wellhub Effect. Become a wellness company today.

Contact:  press@wellhub.com