The Wellhub Trends Report: Employees Rewrite the 'Quitter's Day' Story with Strong Start to 2025

New York, NY – January 15, 2025 – Wellhub, the global corporate wellness platform, reports strong growth in wellness activity to start 2025, with a 50% year-over-year increase in usage on its platform for the first two weeks of January 2025. Contrary to the "Quitter's Day" narrative, which suggests people abandon their resolutions by January 10th, Wellhub data reveals sustained engagement, with peak activity occurring on January 14th, suggesting a promising trend of users sticking to their wellness resolutions. The data, drawn from millions of subscribers worldwide, reveals shifting wellness preferences and emerging industry trends.

"The sustained engagement we're seeing shows that the old story of abandoned New Year's resolutions is changing. By giving our members flexibility in how, where, and when they pursue wellness—from strength training at the gym to digital nutrition coaching—we're seeing more people not just start, but stick with their wellness goals," said Cesar Carvalho, Co-Founder and CEO, Wellhub. "The data suggests that choice and convenience are key to turning January intentions into lasting habits."

Here's a look at how our subscribers are prioritizing wellness on Wellhub from January 1st to the 14th:

📈 Wellhub Check-Ins: +50% YoY

🆕 New Wellhub Subscribers: +46% YoY

📅 Most Popular Workout Day: Tuesday, January 14, 2025

📉 Least Popular Workout Day: Wednesday, January 1, 2025

⏰ Peak Gym Time: 6pm local time 

 🏋️Top Workouts:

1. Strength Training (+25% YoY)
2. Pilates (+63% YoY)
3. Dance (+31% YoY)

📍 Top Locations:

1. Full-Service Gyms (+57% YoY)
2. Low-Cost Gyms (+53% YoY)
3. Premium Gyms (+42% YoY)

🏢Top Growing Locations: These locations saw the biggest increase in usage.

1. Multi-Sports Arenas (+79% YoY)
2. Yoga Studios (+71% YoY)
3. Pilates Studios (+63%YoY)

📱Top Growing Digital Wellness Categories:

1. Therapy & Mental Health (+72% YoY)
2. Financial Health (+49% YoY)
3. Healthy Habits (+45% YoY)

💼Most Active Industries:

1. Finance (+42% YoY)
2. Tech (+42% YoY)
3. Government & Public Sector (+37% YoY)

🤝 Number of unique partner locations visited and apps used: 46,300 (+23% YoY)

Methodology: To assess behavior specifically related to the timing of New Year's resolutions, The Wellhub Trends Report: 2025 Resolutions Recap analyzed Wellhub data from January 1, 2025 – January 14, 2025. Data from millions of Wellhub subscribers was compared to data from the same period in 2024 to identify year-over-year trends. A check-in is defined as a member's use of services available within the Wellhub network, ranging from in-person gym access to the use of digital wellness apps. The report uncovers trends in Wellhub member preferences on a global scale, encompassing the full spectrum of Wellhub partners and their holistic wellness offerings.

About Wellhub: 

Wellhub (formerly Gympass) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. More than 22,000 companies in 11 countries use Wellhub to give their millions of employees access to best-in-class corporate wellbeing programs that are proven to drive widespread employee adoption and engagement. With Wellhub, employees can check-in with their wellbeing every day. The result is better productivity, higher retention, and lower healthcare costs. This is the Wellhub Effect. Become a wellness company today.