Running a gym in 2025 is more demanding than ever. But the right partnerships are making growth not only possible, but sustainable.

Today’s fitness entrepreneurs are navigating shifting member habits, evolving technology, retention challenges, staffing gaps, and growing financial pressure. Yet through it all, they remain focused on their deeper mission: helping people live healthier lives.

These realities were front and center at this year’s Health & Fitness Association (HFA) Show, held in Las Vegas. Nearly 10,000 attendees from over 90 countries gathered to discuss what is shaping the industry today and what it will take to thrive tomorrow. Throughout those discussions, one word kept coming up: partnership.

Whether it’s understanding member behavior or expanding reach through corporate wellness platforms, to have a reliable ally to drive foot traffic, gym owners know they can’t do it alone.

In the middle of that energy, we sat down with five Wellhub partners—from boutique studios to national franchises—who shared how Wellhub is helping them grow stronger every day. Their stories reflect the daily juggling act of modern operators: managing people, staying visible, supporting their communities, and fighting to make every square meter count.

Here’s what they had to say.

1. Xponential Fitness: A Win-Win for Studios and Members

Xponential Fitness is home to some of the most recognizable boutique fitness brands. And according to their leadership, Wellhub has become a key growth channel.

“I highly recommend Wellhub. You’re talking about the leader in B2B in this space,” said an Xponential executive. “To tap into the immense audience that Wellhub has -  to generate leads and revenue for your team - is unbelievable.”

They described the partnership as a true win-win for franchisees, their members, and the Wellhub users walking through their doors.

“We’re offering Wellhub members some of the best boutique experiences. In return, they bring us a steady flow of B2B-driven leads and studio visits.”

2. F45 Training: A Symbiotic Relationship That Grows Monthly

With nearly 1,000 locations on the Wellhub platform, F45 Training has built a longstanding partnership grounded in shared success.

“This has been a phenomenal partnership from day one,” said an F45 representative. “Each new studio that joins the platform sees growth.”

But for them, it’s not just about numbers, it’s about the right kind of members.

“We love working with Wellhub because it brings in a different kind of client—people who otherwise might never have found us. And when issues arise, the Wellhub team is there with solutions. It really feels like a symbiotic relationship.”

3. RockBox Fitness: Local Impact Through National Reach

For RockBox Fitness in the Carolinas, Wellhub helps bridge the gap between national corporate benefits and local community presence.

“The massive benefit is being able to tap into some of the largest employers in the U.S. all at once,” said a RockBox owner.
“That exposure positions us as a go-to fitness destination in our community.”

It’s not just lead gen, it’s brand-building with lasting impact.

4. New York Sports Club: Revenue and Retention Through Wellhub

With a diverse member base and a wide range of services, NY Sports Club has seen tangible results from its Wellhub partnership.

“They’ve been an excellent partner,” the team shared. “We’ve seen significant member visits and a very strong financial contribution.”

Beyond volume, it’s the quality of the members that stands out.

“Wellhub users fit our demographic. They engage in our group classes and use ancillary services, which helps boost personal training and staff earnings.

5. Les Mills: Long-Term Subscriber Growth Driven by Wellhub

For a global fitness brand like Les Mills, Wellhub has been a consistent growth engine.

“Wellhub delivers about 20% of our subscriber growth year after year,” said a Les Mills executive.
“If you want to extend your reach in the corporate wellness space, there’s no better partner.”

With Wellhub, they’re not just reaching more people, they’re reaching the right audience through curated partnerships with companies focused on employee well-being.

Why These Stories Matter to You

If you’re running a gym while also coaching clients, managing your team, handling marketing, and keeping up with the admin, you're not alone. Thousands of gym owners are navigating the same daily hustle. The difference? Some are growing smarter by partnering with Wellhub, the world’s leading corporate wellness platform.

With Wellhub, you can:

• Attract high-quality members through corporate wellness programs
• Drive more monthly visits and incremental revenue
• Strengthen your brand presence in the local community
• Scale your business without adding more to your plate

This is the kind of partnership our top-performing studios say makes a real difference.

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