Numan x Wellhub customer story

Empowering health-first culture: How Numan drives employee wellbeing with Wellhub

As a digital health provider dedicated to helping people live happier, healthier, longer lives, Numan understands the transformative power of holistic health. But for a company on a mission to support people with stigmatised conditions, practicing that commitment internally is essential.

When Numan first partnered with Wellhub in February 2023, their goal was simple: provide a flexible, inclusive benefit that employees would genuinely use, love, and stick with long-term. Over three years later, that vision has turned into a thriving culture of wellbeing.

The challenge: Moving beyond one-size-fits-all benefits

Before implementing Wellhub, Numan offered traditional wellbeing benefits that struggled to meet the diverse needs of their growing workforce. Rigid, single-option packages failed to accommodate individual schedules and preferences, creating a gap between offering a benefit and achieving genuine engagement.

Rather than managing multiple individual perks, Numan needed a single solution that freed up the People team while giving staff total control over how, where, and when they look after their health. 

As Vaish, Senior People Advisor at Numan, highlights, the priority was closing this gap with a sustainable, long-term approach:

"Our mission is to help people live healthier, longer lives, and we wanted that to be true for our own team too. We already offered wellbeing benefits, but they didn't suit everyone. The biggest problem was making it easy for people to look after their physical and mental health in a way that worked for them. Our goals were simple: encourage healthier habits, and build a benefit people would still be using a year later."

— Vaish, Senior People Advisor, Numan

The strategy: Simplicity and operational efficiency

To solve this, Numan launched Wellhub to give employees seamless access to an extensive network of gyms, fitness studios, and digital wellbeing apps through a single, self-serve platform.

From an operational standpoint, the transition was quick and required minimal ongoing administration from Numan's People team. Crucially, the option to add family and friends allowed team members to extend these benefits to their personal support networks and amplify the positive impact beyond the workplace.

"Straightforward. We had good support during setup, and because the platform is self-serve, it takes very little upkeep from our team." 

— Vaish, Senior People Advisor, Numan

Recruitment & retention: Strengthening the employer brand

In a competitive talent market, prospective candidates increasingly evaluate companies based on their approach to holistic health. By embedding Wellhub directly into job postings, candidate communications, and onboarding materials, Numan transformed wellbeing from an internal perk into a core talent acquisition tool.

Vaish notes that candidates actively seek out strong wellbeing benefits, and featuring Wellhub early in the recruitment journey signals Numan’s commitment to employee health. Once on board, this continuous access to flexible wellness support keeps employees engaged and plays a direct role in driving long-term retention.

"Candidates expect good wellbeing benefits these days, and Wellhub is one we talk about during recruitment and onboarding. It features in our job postings and careers materials. It also helps keep people happy once they're here, which helps keep them here."

— Vaish, Senior People Advisor, Numan

Flexibility & accessibility: Fitness that fits around life

For employees on the ground, Wellhub removed both financial barriers and geographical constraints. Ben, Commercial Director for Men's Health at Numan, explains that before Wellhub, paying for multiple individual fitness memberships was financially unsustainable. Access to a flexible network solved this issue completely, allowing employees to maintain their health routines regardless of their schedule or location:

"Wellhub has empowered me to be able to go to the gym wherever I am - near home, near work, near my parents house, even on trips round the UK like when I go to the lake district."

— Ben, Commercial Director for Men's Health, Numan

Ben shares that having access to local amenities, like year-round swimming and saunas at his local lido, has made a significant positive difference to his overall work-life balance and wellbeing.

The impact: High engagement and cultural shift

Three years into the partnership, wellbeing at Numan has evolved into a daily habit integrated across the entire organisation. The multi-city reach and diverse usage, spanning physical gyms, lidos, and top digital platforms like MyFitnessPal, Strava, Headspace, and Sleep Cycle, reflect a workforce actively taking control of their health.

This flexibility translates directly into workplace performance and productivity:

"Wellhub has made me a better employee because I go to the gym before work, near work, and ALWAYS feel better for it when I get into work. Really good for productivity."

— Ben, Commercial Director for Men's Health, Numan

A sustainable wellbeing culture

For Numan, partnering with Wellhub demonstrates that flexible benefits deliver tangible cultural results. Open conversations around physical, mental, and emotional health are now a normal part of everyday working life.

Vaish emphasizes that for a health-first organisation, internal alignment is vital:

"Wellhub has made wellbeing a more visible part of everyday life at Numan. People look after their physical and mental health in ways that suit them, and conversations about wellbeing are more open across the business. For a health-first company, that matters: it shows our people the same commitment we show our patients."

— Vaish, Senior People Advisor, Numan

Ultimately, the takeaway for HR leaders is straightforward: sustainable engagement relies on choosing a wellbeing partner flexible enough that employees actively want to use it. By aligning benefit strategy directly with corporate mission, Numan and Wellhub have established a lasting model for workplace health where caring for employees is just as fundamental as caring for patients.