Forget Happy Hour, It's Wellness Hour: 6pm on Tuesdays Emerges as Peak Time for Employees to Focus on Their Wellbeing

New York, NY – 4 December 2024 – Wellhub, the global leader in corporate wellness, today announced its latest Trends Report, and the findings reveal a shift in how employees prioritise their wellbeing. Traditional wellness programmes are evolving – today's workforce is embracing a more holistic approach, focusing on nutrition, healthy habits, and emotional wellbeing alongside physical fitness. The report analyses global data from more than three million Wellhub subscribers across 19,000 corporate clients, uncovering key trends shaping the future of workplace wellness. 

Key Findings: 

• Strength training remains popular, but yoga is on the rise: Strength Training is the most popular fitness genre, but Yoga saw a 7% year-on-year (YoY) increase in usage, making it the fastest-growing workout genre. 
• Nutrition and healthy habits are top priorities: These categories saw significant growth, with nutrition usage up 112% YoY and healthy habits up 71% YoY. 
• Public Sector employees prove to be the most active workforce: The government/public sector had the highest engagement with wellness activities, slightly edging out employees in financial services and technology. 
• “Wellness hour” is the new happy hour: Tuesdays at 6:00pm is the peak time for wellness activities across the globe, while Sunday saw the lowest level of activity. 

• Hybrid wellness = more active employees: Employees who use both in-person and digital wellness options are twice as engaged as those who only use one or the other. 

  Access the full report: The Wellhub Trends Report: 2024 Year in Review

"Skyrocketing employer healthcare costs are a major concern globally, but what many companies don't realise is that a large portion of these costs are preventable," said Cesar Carvalho, CEO and Co-Founder of Wellhub. "We're seeing a shift in how employees approach wellness, with a growing focus on nutrition, healthy habits, and mental wellbeing in addition to fitness. Our millions of subscribers are embracing this holistic approach, utilising both digital and in-person options to prioritise their health. Wellhub is proud to partner with companies to provide affordable and comprehensive wellbeing plans that cater to the diverse needs of their employees. This not only leads to reduced healthcare costs, but also fosters a more engaged and productive workforce, creating a win-win situation for everyone involved." 

Methodology:

The Wellhub Trends Report: 2024 Year in Review analysed Wellhub data comprising over 500 million cumulative member check-ins to assess year-over-year trends. For this report, data was collected from 1 October 2023 to 30 September 2024. A check-in is defined as a member's use of services available within the Wellhub network, ranging from in-person gym access to the use of digital wellness apps. The report uncovers trends in Wellhub member preferences across the 10 countries where Wellhub operates, utilising a vast dataset and encompassing the full spectrum of Wellhub partners and their holistic wellness offerings. This report focuses on trends within the Wellhub network and may not reflect overall wellness trends in the general population."

About Wellhub 

Wellhub is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. More than 19,000 companies in 11 countries use Wellhub to give their millions of employees access to best-in-class corporate wellbeing programmes that are proven to drive widespread employee adoption and engagement. With Wellhub, employees can check-in with their wellbeing every day. The result is better productivity, higher retention, and lower healthcare costs. This is the Wellhub Effect. Become a wellness company today. For more information, visit www.wellhub.com.