What Europe's 6 Fastest-Growing Fitness Trends Mean for Your Business in 2025

Running a gym or studio in Europe? This is your moment to shine.

The European fitness industry is breaking records in 2025. Over 71 million people now hold memberships and revenue has hit €36 billion, according to the latest European Health & Fitness Market Report. That’s officially surpassing pre-pandemic levels!

The report also provides new data on the percentage of European clubs that are leveraging corporate wellness platforms to access new members and drive growth.

That’s where Wellhub (formerly Gympass) comes in. As the world’s largest corporate wellness platform, we connect wellness providers across Europe and turn millions of employees working at top employers into new, high-quality members.

Ready to see what’s driving the industry's momentum—and how to harness its power? These six trends should be front and center in your growth strategy this year.

1. Members Are Coming Back—and in Big Numbers

After years of at-home workouts, people are returning to clubs like never before. Club usage across Europe is up by 17 percentage points, and in-person workouts have finally matched home workouts again.

What this means for your business: This is your moment. Wellhub helps people discover and access in-person workouts through their employers. We can drive traffic straight to your doorstep: two out of three employees using Wellhub didn’t have a gym membership the month before joining our platform. Let us send them to you.

2. Corporate Wellness Is Going Mainstream…

Over half of Europe’s largest fitness operators (53%) now work with corporate wellness platforms like Wellhub. Why? Because our users are consistent, loyal, and high-value: 75% of visitors from Wellhub become repeat customers. They train more often, explore new services, and stick around.

What this means for your business: Corporate wellness platforms are now where the action is. With Wellhub, you get direct access to employees from top companies across Europe—people who already have wellness benefits and are looking for places to use them. We help them find you, fast.

3.…But the Value of Corporate Wellness Platforms is Still Underestimated

Some fitness businesses are still hesitant to join these platforms for fear of cannibalizing direct memberships. But the truth is Wellhub drives growth. Our users add to your bottom line: 90% of Wellhub members are new customers for our partners.

What this means for your business: Joining a wellness platform can supercharge your growth. And you won’t have to figure it out solo! Our Partner Success team is with you every step of the way, helping you unlock the numbers, navigate the model, and seize the opportunity.

4. Urban Clubs Are Poised for Major Growth

Cities like London, Amsterdam, Madrid, and Munich are packed with active members and engaged companies. These metro hubs are hotbeds of fitness activity. They also happen to be where Wellhub members are most concentrated. Talk about a win-win.

What this means for your business: If your location is in or near a major city, your potential is enormous. Wellhub puts your business on the map—literally. Through our app, people discover you, book sessions, and even track their progress. We’ll help corporate employees find and join the location close to their offices, homes, or commute routes, making your club a go-to choice.

5. Wellness Is Expanding Beyond the Gym Floor

Fitness is no longer just about reps and cardio. Members want the full package—mind and body. They’re looking for wellness hubs that offer it all: meditation, nutrition guidance, recovery services, and mental wellbeing support. The modern fitness journey is holistic and the gym floor is just the starting line. 

What this means for your business: If you offer more than traditional workouts, you’re already ahead. Wellhub puts your full wellness services—like yoga, recovery, mindfulness, and nutrition—in front of members who are looking for them. And if you’re a boutique specialist, joining our network lets you plug into a holistic ecosystem without losing what makes you unique.

6. It’s About Value, Not Just Price

Ok, yes, price still matters. But it’s not the only factor. Today’s members care more about how and where they can train, not just how much they pay. Flexibility, convenience, and positive experience are what keep them coming back.

What this means for your business: It’s time to compete on experience. Wellhub helps you stand out by offering seamless access, flexible membership options, and digital tools that make it easier for members to find, book, and return to your space. When you’re part of a trusted platform that employees already love, you become their go-to—not just for convenience, but for the quality of experience they can’t get anywhere else.

Grow Smarter in 2025

This year isn’t just about bigger numbers—it’s about bigger numbers thanks to better strategy.

Wellhub can connect your business to the booming corporate wellness economy. Let’s make this your best year yet.

Ready to attract high-value members and unlock new revenue streams? 

Partner with Wellhub today and grow your business through corporate wellness.